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Higher Prices Mean Higher Quality – Or Do They?

We often have sayings, biases, and assumptions that are built and reinforced over time. For example, we often assume that […]

If we think back a few centuries, the word Need had pretty specific connotations. People needed a cow for milk.

A vacation and time away with family can be an inadvertent opportunity for self-awareness, self-discovery, and reflection. Recently, our friend

Sale Brain: How to Rewire Yours Don’t let discounts blind you to hard numbers. We have become obsessed with the

Carrie Rattle / January 18, 2018

Part II Lynn, an active, involved stay-at-home mother of four, is a client of mine who initially came to

Carrie Rattle / September 1, 2017

And Fall Fashions Calling You? Resources to Help You Resist the Pull! The end of summer can be one of

Imagine yourself walking into a store, any store: The products are likely displayed in a beautiful array, near the front

Few of us still picture hypnosis as it was once featured; pocket watch pendulating, subject getting drowsy, trance induction. While

Carrie Rattle / October 28, 2013

Can you relate to this man’s story? He is a stay at home dad with a good part time job.

Carrie Rattle / September 30, 2013

Stacy Johnson of MoneyTalks had a great phrase for describing over shopping: “When your purchases shift from impulsive to compulsive,