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The New Definition of Need

If we think back a few centuries, the word Need had pretty specific connotations. People needed a cow for milk. […]

As a marketer, I spend hours reflecting on how the fashion industry so masterfully molds our minds to think we

It might be fair to say that if some major tragedy hit us, a lot of our everyday activities would

Budgeting is so rational. You merely have to calculate how much you want to have at retirement, look at the

A Matter of Trust is a theme we will revisit over and over again, because it is part of the

I’ve been a fan of Neuroscience for a few years now. It not only appeals to my inner geek, but

“Surely, consumers argue, tanning salons wouldn’t be allowed if they were harmful – would they?” This is an example of

Many couples don’t want to talk about money. The reasons run from “It will ruin the romance” to “I don’t

Many of us think saving means deprivation, so we balk or rebel. For most of you, I can guarantee it won’t be

Wow! Out of all the things women think about when they’re pregnant, have you ever considered yourself to be a